Building Brands, Empowering Women, and Creating Change
My life in work
Founding and running a through-the-line Design and Advertising agency in Johannesburg
I founded a creative agency 15 years ago (after freelancing and consulting for 5 years). I had a simple mission – to build the kind of company I wished existed: creative, collaborative, and genuinely human. Over the years, JAW grew into a purpose-led, all-female team known for helping brands grow through bold ideas, smart strategy, and heart-led design. Together, we partnered with leading global names across finance, retail, and food – bringing campaigns to life that connected deeply and performed powerfully.
In 2025, I completed a management buyout – passing the company I built into the hands of a new generation of female leaders. It was the most tangible expression of what I’ve always believed: empowerment means creating space for others to lead. It was a full-circle moment; turning belief in female leadership into action, and proving that legacy isn’t what you hold onto, but rather what you pass on.
The movement behind the mission
The Good Businesswoman my social movement, community, and content platform dedicated to women who lead with values. We talk honestly about business, burnout, ambition, motherhood, money, and everything in between.
Join the conversation, or grab your copy of my book Feeding Unicorns – a handbook for leading with heart.
Making better business more doable
A series of live and online events for business people who want to lead with more clarity, courage, and kindness.
You’ll hear from entrepreneurs, leaders, and creatives who’ve walked the wobbly path and still believe in doing business the right way. Come for the strategy. Stay for the stories. Leave with a little more fire in your belly.
Upcoming formats include:
- Live: in-person events, panels and real connection
- Online: virtual workshops and speaker sessions
- The Unfiltered Edition: raw, behind-the-scenes talks from the trenches of small business life
Women making moves
Real talk from real women doing business their way. Watch, listen to, and learn from creative founders, purpose-led leaders, and brilliant minds across industries. These are the stories that challenge the norms, spark ideas, and remind you you’re not doing it alone.
Practical learning for purpose-driven people
- Learn how to lead, grow, and sustain a business that reflects your values. The Academy offers practical, self-paced learning designed for real-world challenges ideal for small business owners, creatives, and emerging leaders.
- What you’ll find inside:
- Free class: Present Online with Confidence
- Mini-course: Ethical Productivity for Entrepreneurs
- Toolkit: Leading Small Teams Without Losing Yourself
- Coming soon: The Brave Business Plan
- Live workshops & guest sessions
