Jeni-Anne Campbell

From small-town creative to trusted voice in business, leadership, and brand building.

If you’d told younger me (the girl in the photo with a list of dreams as long as that fringe) that one day I’d be running an agency, writing a book, and helping people lead with heart, I probably would’ve laughed… then tried to design you a better logo.

I’ve always been drawn to people and ideas with depth. To the intersection of strategy and soul. I started my first agency, in 2010 – not because I wanted to be a boss, but because I wanted to build the kind of business I couldn’t find anywhere else: smart, ethical, female-led, and non-competitive.

Over the past 15 years, I’ve helped major brands grow, consulted on campaigns that moved markets, and advised leaders navigating growth, burnout, and everything in between. I’ve sat at boardroom tables and across coffee tables, guiding founders, creatives, and teams toward clarity, confidence, and calm.

Along the way, I founded The Good Businesswoman™, a social movement and platform for women who want to lead with values – without compromising ambition. I also wrote Feeding Unicorns – a book for leaders who care more about culture than control.

But beneath all the roles and credentials, here’s what matters:

• I’ve walked the messy, beautiful path of building something from scratch. I know what it means to be responsible for the work and the people. I know what it means to show up with shaky confidence and build trust anyway.
• And that’s what I help others do now; with real tools, real honesty, and no fluff.
• If you’re a creative thinker, a business builder, or a values-led leader trying to do good work (and keep your sanity), I built this platform for you.
• Let’s make business feel better – for you, and for everyone you lead.