Lead with clarity, confidence, and conscience
I'm Jeni Campbell. I help creative entrepreneurs, business owners, and everyday leaders do good business and do it brilliantly.
What I do
Practical tools,
real growth,
no corporate fluff
I’m Jeni Campbell. A consultant, strategist, creative thinker, and founder of The Good Businesswoman. I work with purpose-driven people who want to build strong brands, motivated teams, and businesses that grow without losing their soul.
Whether you’re scaling a small business, leading a creative team, or navigating your next move as a founder – I offer practical, honest support to help you do your best work.
The book I needed 10 years ago
The mess and magic
of leading people
with heart
Running a business with empathy, integrity, and values that actually matter? This book is your survival guide. Feeding Unicorns is packed with honest stories, sharp strategies, and practical tools for building a team that thrives – without losing yourself in the process.
My Services
Creative Strategy
Ideas that move people and brands
Big-picture thinking meets practical execution. I offer creative direction and brand storytelling that cuts through the noise – built for purpose-led businesses who want to connect, not just compete. From campaigns to content pillars, you’ll get a strategy with substance.
Business & Brand Consulting
Clarity, confidence, and a plan you’ll actually follow
1:1 strategy sessions for small business owners, creative entrepreneurs, and leaders who want to move forward with intention. Whether you’re stuck, scaling, or starting over, I help you refine your vision, align your brand, and make decisions that feel right – and work.
Webinars & Online Classes
No suits. No jargon. Just real growth.
Live and on-demand training on topics like ethical leadership, personal productivity, values-led marketing, and sustainable growth. Every session is packed with practical insight, not theory, and designed to help you act, not just absorb.
Courses & Digital Toolkits
Build a business you’re proud of – without burning out
Step-by-step digital resources that help you grow with structure and sanity. From team-building templates to leadership confidence builders, my toolkits are made for founders and creatives who want to lead with heart and results.
Speaking & Workshops
Inspire action. Spark real change.
I deliver keynote talks, team sessions, and masterclasses that leave people thinking, and doing, differently. With topics ranging from workplace culture to women in leadership, these sessions are perfect for company events, leadership retreats, and conferences.
AI Creative Integration
Smart tools meet strategic thinking
Explore how to ethically and effectively integrate AI into your creative, marketing, or business workflow. From content generation to campaign efficiency, I help you harness AI as a creative ally – not a shortcut. Perfect for small teams and solo entrepreneurs wanting to work smarter, not harder.
“Ask yourself: Are you building a business you actually want to work in? Or are you building a trap you won’t be able to escape from? Hustle might get you off the ground, but it won’t keep you in the air. Design your business like a life – with rhythm, space, and room to breathe.”
Trusted by the unicorns at
